Recently, Xinyao Company held the "2013 Mid Year Marketing Conference", which closely focused on the theme of "Breaking through Difficulties, Innovating and Growing". Through analyzing the industry user market, exchanging experiences, and summarizing comprehensive marketing strategies, they freely expressed their opinions. In response to different suggestions from various departments, the meeting adopted a method of item by item research for discussion.
　　
The first item of the meeting was a summary of Xinyao Company's marketing work for the first two quarters of 2013, and a comprehensive arrangement and deployment of marketing work for the next two quarters. Although the overall economy is sluggish and industry users have shrunk, Xinyao achieved an increase in sales revenue in the first half of 2013 compared to last year, fulfilling the company's expected plan and laying a good foundation for the second half of the year.
　　
Next, the salespersons of the branch companies raised the challenges they faced in their respective markets and provided answers at the meeting, which was recognized by the majority of salespersons. At the same time, the conference proposed marketing goals and requirements for the second half of 2013:
　　
1、 Actively follow up on the company's brand and marketing strategies;
　　
2、 Actively promote team building and talent cultivation;
　　
3、 Actively strengthen communication and exchange between enterprises, salespersons, customers, and consumers.
　　
After Zui, the marketing personnel had a learning exchange on "online sales". After the meeting, marketers expressed their commitment to applying what they have learned and seizing the biggest advantage of online marketing to better enhance the company's sales performance.