On July 12th, 2021, the Network Department and Sales Department of Xi'an Xiangyuan Technology Co., Ltd. participated in a skinning event organized by Niu Shanghui. Pipi Club is honored to invite Comrade Niu Yuchao, a Chinese copywriter. Through this peeling conference, I have gained a lot and gained profound insights.

At the beginning of the conference, all staff read out the declaration of the skinning meeting. The meaning of the skinning meeting declaration is to inform each company that comes to skinning in advance, point out the shortcomings of each company, guide the company to improve in the right direction that is beneficial to the company's development, and abandon some traditional ideas from the past Stubborn thinking From the customer's perspective, reverse and even more levels, to eliminate bad practices from each company. Wrong, bad problem. In this process, it is often difficult, and sometimes serious consequences such as disagreements and arguments may arise. The company personnel who come to the skinning meeting and make everyone swear in advance are willing to accept skinning.

After the conference began, the first step was to address these four questions: "Who am I? Who are my customers? What is my core product? What are the customer's needs and our strengths. Summary: Xi'an Xiangyuan Technology Co., Ltd. is a 20-year research and development customized manufacturer of magnetic flap level gauges In the past, when we sold, we would bury our heads and sell. Although we had a certain number of customers both online and offline, our positioning was not accurate. Xi'an Xiangyuan mainly produces magnetic flap level gauges, float level gauges, magnetic float level gauges, and anti-corrosion level gauges. There are about 1500 manufacturers of these instruments across the country, and the competition is very fierce in terms of the average consumption value of magnetic flap level gauges nationwide In this situation, what is our company's customer base and where is our positioning? When it comes to this issue, I think of the past because our products belong to various industries such as petroleum, chemical, metallurgical, power, municipal, water treatment, sewage treatment, food industry, etc Therefore, we all believe that customers are the industry that can use Xi'an Xiangyuan Instruments, but there is no clear positioning. Compared to manufacturers of magnetic flap level gauges in the water tank and water treatment industry, our products do not have a price advantage, but their quality is higher than the requirements of this industry, so they are often sold at a low price, which makes everyone tired. The overall annual value-added performance of the company is not very satisfactory. However, Comrade Niu Yuchao asked us to determine who our customer is. When positioning ourselves, we discovered the advantages of our company. Xiangyuan Magnetic Flip Plate Liquid Level Gauge has a professional explosion-proof certificate, an oilfield network access certificate, and can provide personalized customization for customers. Our company strictly follows national standards with safety redundancy to ensure no leakage or safety accidents occur. The Xiangyuan liquid level gauge adopts materials and production processes that are resistant to high pressure, corrosion, acid and alkali, high temperature, and solvents, as well as strict compliance with national standards, ISO9001 international quality certification, and technical support from advanced engineers, making our products safer, more stable, leak proof, and many other advantages. So, guiding us to position ourselves in the petrochemical industry, our comrades who were far away were enlightened, like a night boat sailing in the sea, suddenly finding the target we needed to sail. Teacher Niu Yuchao was like a lighthouse, illuminating our forward goals, taking the fastest sea route, and reaching our destination as quickly as possible.

I remember the most memorable sentence that Comrade Niu Yuchao often said to the comrades present, 'Whoever, whoever, you are a good comrade!'. At first, when I heard it, I always had a smile in my heart, thinking it was a catchphrase. But later on, I realized that every time a comrade did something right on site or under guidance, he would say this sentence. Unconsciously, it is the support and praise for others, as well as the encouragement for them to do well, which increases everyone's confidence. Instead of the criticism we are accustomed to. With this encouragement, I believe everyone will do better in the future.I remember the most memorable sentence that Comrade Niu Yuchao often said to the comrades present, 'Whoever, whoever, you are a good comrade!'. At first, when I heard it, I always had a smile in my heart, thinking it was a catchphrase. But later on, I realized that every time a comrade did something right on site or under guidance, he would say this sentence. Unconsciously, it is the support and praise for others, as well as the encouragement for them to do well, which increases everyone's confidence. Instead of the criticism we are accustomed to. With this encouragement, I believe everyone will do better in the future.

I would like to say a word of gratitude to Comrade Niu Yuchao. The Skin Peeling Conference is more about changing everyone, making more unattainable, unattainable, unknown, what we have, what we can do, what we can bring to customers, what advantages we have, and loudly telling customers about each company's strengths in order to gain more recognition from customers.