overview
At present, the e-commerce model of airlines is undergoing a transformation from product centric to customer-centric. The new e-commerce model of airlines fully integrates resources such as booking systems, fare systems, bank payment systems, hotel booking systems, and tourism distribution systems, and combines them with various information systems to form cross application and cross enterprise virtual capabilities. This virtual capability is fully and centrally controlled by airlines, and they independently decide where to extend this capability and how to present it.
In response to this trend, Neusoft has taken the lead in launching the Neusoft Aviation E-commerce Unified Platform, which drives airlines to become leaders in aviation e-commerce through innovation.
- Innovation driven: refining industry Internet best practices of aviation e-commerce business
- Omnichannel response: covering official websites APP、 Full e-commerce services through channels such as WeChat and call centers
- One click publishing and simultaneous response: improving the service efficiency of airlines
- One point trigger, comprehensive control: improving the service quality of airlines
Platform Introduction
System characteristics
Through innovation driven efforts, Taiwan assists airlines in transforming their e-commerce business from product centric to customer-centric. It fully integrates resource systems such as booking, fare, payment, hotel reservation, and travel distribution, and combines various information systems of airlines to form virtual capabilities across applications and enterprises.
Function Description
Including unified service management (such as flight inquiry, check-in and seat selection), unified user management (such as member management, member analysis), unified fare management (such as calculation engine, rule engine), unified order management (such as order classification, order splitting), and unified product management (such as product creation, product deduction).
core technology
Adopting professional content publishing technology, user-friendly experience, advanced collaborative control mechanism, and cross platform hybrid application technology.
system structure
Relying on service-oriented SOA design, flexible architecture system design, and flexible cloud application support structure, the entire system has high flexibility and scalability.
Differentiation advantage compared to competitors
Home page performance is less than 0.8 seconds, flight query and order performance is less than 1.5 seconds; Omnichannel business support capability; Special plans for aviation safety (such as seat occupancy prevention, anti spider, check booking ratio, SMS fraud, etc.); Intelligent operation and maintenance capabilities; And provide comprehensive operational capabilities for airlines.
classic case
Case A
The cooperation between Neusoft and Air China began in 2009, and the two sides signed a strategic cooperation agreement in 2011. Over the years, Neusoft has been involved in Air China's B2C official website, internal portal OA、 Construction of human resources, ground service settlement, executive cockpit and other systems, and long-term provision of information security butler services, data center hosting and other services for Air China.
Starting from January 2015, Neusoft completed a complete redesign of the Air China wireless (mobile client app) system within a few months. In less than a year since its official launch, Air China's wireless user base, ticket sales, sales revenue, user experience, and other aspects have greatly improved, and Neusoft has also delivered a beautiful performance report.
Case B
In 2010, Neusoft entered Shenzhen Airlines with the help of Neusoft Aviation's e-commerce platform solution. So far, the two sides have been working together for nearly 6 years. Neusoft and Shenzhen Airlines' business breadth in the aviation e-commerce field has gradually expanded from the initial official website to different display media such as WAP websites, WeChat platforms, and mobile customer terminals. The depth of their business has also gradually involved the underlying architecture of the e-commerce platform; We are also actively trying and exploring new business models in terms of cooperation.
At present, as a strategic partner of Shenzhen Airlines, Neusoft is actively exploring with Shenzhen Airlines the cloud migration of IT systems, based on big data analysis technology, to provide passengers with more personalized services and better flight experiences.
