The annual total output value of China's cable industry ranks *. In China,wire and cableThe industry is the second largest supporting industry after the automotive industry. But the Chinese cable industry is still "big but not strong", and there are no global companies or product brands yet. This is exactly what Chinese cable industry entrepreneurs are heartbroken about. Times are developing, traditions are innovating. Where there is pressure, there is motivation; where there is motivation, there is change. The changes in the external environment have led to a new round of transformation in the traditional manufacturing industry of wires and cables. Cable companies will also focus on enterprise management, product marketing, and product manufacturing to seek sustainable, effective, and feasible development strategies. Today, the "Internet plus" model is being highly praised by all walks of life, and the cable industry is no exception. We are eager to take the road of diversification.

Under the new situation and trend of accelerating the integration of informatization and industrialization, Industry 4.0 and "Internet plus", the Internet is infiltrating from the consumer goods industry to equipment manufacturing, energy, new materials and other industrial fields, comprehensively promoting the transformation of traditional industrial production methods. Industry insiders suggest that cable companies should seize this opportunity, accelerate their transformation and upgrading, and enhance the world level of China's cable manufacturing.

The "Internet plus" model has brought new development opportunities to cable enterprises. The cable industry is gradually entering a mature market era, and the previous extensive development will inevitably shift towards refined development. Some companies that do not follow the rules, do not understand innovation, and do not seek progress will inevitably be eliminated. Under this trend, the combination of emerging cable manufacturing and e-commerce platforms will open up a broader market for traditional cable enterprises.

*The wire and cable industry is a "heavy material heavy light" industry. The cost of material procurement, labor wages, bank fees, and expenses in the intermediate sales process are all directly linked to the economic benefits of the enterprise, especially in the sales intermediate process. Through "Internet plus", the production enterprises and users can be directly connected, the middle zone can be eliminated, the middle link can be removed, and the process parties can be directly connected in the sales chain, which can significantly reduce the cost of sales expenses. Some experts pointed out that "if you want to innovate in the sales system, you must firmly grasp the 'Internet plus', use this low-cost tool, change the existing sales model, and no longer be kidnapped by big dealers and big salesmen".

The traditional marketing model has been unable to meet the long-term development needs of cable enterprises, and needs to find a way out under the Internet thinking. In today's highly developed mobile Internet technology, if the traditional cable industry still holds the traditional market-oriented marketing model, it is difficult to survive in the fierce competition. The combination of cable enterprises and e-commerce is not only a necessity for industry development, but also a mainstream trend for the future development of the industry. Since 2012, some large wire and cable companies have seized this trend for development, mainly using the 'Taobao model'.

Do you remember when Taobao first entered the public eye, there were a lot of discordant voices. To this day, its new operating model and innovative marketing methods have attracted a large number of users and refreshed the audience's cognitive limit. At present, there are more than ten large cable enterprises operating the "Internet plus" marketing model in China's cable industry.

There are three main e-commerce models they operate: one is the distribution model: purchasing products from manufacturers and reselling them to earn a price difference; The second is the Taobao model: manufacturers use e-commerce platforms to directly open online stores; The third is the brand direct sales model: manufacturers directly open online stores.

Since 2012, Far East Group has been a cable industry online trading platform, mainly engaged in online trading of cable materials and cable products. The transaction method adopts the Taobao model and has achieved great success, with a high degree of recognition in the industry. Hengtong is currently implementing a development strategy of "three modernizations leading to one": "three modernizations" refer to factory intelligence, management informatization, and lean production, using "three modernizations" to promote evolution. In the new situation, this is a very creative proposal. Hengtong Group has three physical optical cable companies, Hengtong Optoelectronics, Hengtong Power Cable, and Hengtong High Voltage. In addition to adopting enterprise internal information network management and e-commerce platform, these companies are characterized by "Internet plus" to build "intelligent manufacturing workshops". At present, Hengtong Group is vigorously promoting the application of intelligent robots and robotic arms in production workshops. The slogan proposed by Hengtong Group is "Where robots can be used, no workers are needed; where mechanical arms can be used, no manpower is needed", with the aim of reducing labor costs.

The earliest cable enterprise in China to adopt the EPR management system is the Shangshang Cable Group. The company has strong technical strength and rich management experience. In recent years, Shangshang Cable has focused on special cables and ultra-high voltage cables, and has achieved remarkable performance in building intelligent production workshops. Among them, the ultra-high voltage intelligent production workshop was awarded the title of "Jiangsu Province Demonstration Intelligent Workshop". The intelligent production workshop for ultra-high voltage cables of Shangshang Cable is the world's largest, and it is a modern cable production workshop built and put into operation during the 12th Five Year Plan period of Shangshang Cable. It adopts the world's ultra-high voltage CIMS integrated manufacturing system used in the cable industry. This system can provide real-time information online query and analysis functions integrated with various control systems for production management; We can also provide customers with comprehensive, timely, and accurate on-site real-time production information.

The path of diversified and diversified development has brought a new development idea to the traditional wire and cable industry. The emergence of Internet plus has brought new development opportunities to the traditional manufacturing industry standing at the forefront of the wave. In the future, the traditional manufacturing industry will truly achieve "production based on demand" and "sales based on production" through the Internet, eliminate inventory, and realize the integration of design, production and sales.